Tracee is a Brooklyn-based Communication Designer and a socially-conscious creative. As a designer, she often finds herself most comfortable in unfamiliar territories, constantly challenging and refining her creative process, and applying in-depth research with a systematic approach. Tracee aims to be a thinker who experiments within interdisciplinary mediums.
Currently designing in:
Brooklyn, NY
Brooklyn, NY
As a Detroit-based nonprofit committed to neighborhood revitalization, Life Remodeled embodies the essence of intentional and equitable design. Celebrating a decade of impact prompts a pivotal moment for the brand, acknowledging the dynamic expectations of the audience and the imperative for an identity that evolves with the mission. Embracing this challenge with enthusiasm, designers see it as an opportunity to craft a visual language and brand experience that not only honors the past but also inspires and engages the community as we forge ahead into the next chapter of the journey.
Collaborators:
Ashley Edwards ︎︎︎
Collaborators:
Ashley Edwards ︎︎︎
Noah Watson ︎︎︎
The VSA 2023 Internship branding introduces a captivating variable and generative typographic solution, meticulously crafted to resonate with the diverse tapestry of personalities and backgrounds within the pioneering 'work from anywhere' ethos. By embracing the fluidity of variable typography, the design aims to visually articulate the rich spectrum of experiences and perspectives that interns bring to the table. This approach reflects a commitment to fostering inclusivity and collaboration while serving as a testament to the dedication to pushing the boundaries of typographic expression. Through this innovative branding, interns are invited to embark on a visual journey that mirrors their own creative exploration and growth within the vibrant design community.
Collaborators:
Zach Nichols
Collaborators:
Zach Nichols
Ashley Edwards
Nadia Nyberg
As the COVID-19 pandemic unfolded, brands faced increased scrutiny and a heightened call to action. Enter Silence Speaks—a design campaign meticulously crafted to champion the voices and aspirations of Gen Z, catalyzing awareness and effecting change across global brands. At its core, Silence Speaks seeks to enlighten brands about aligning with the evolving expectations of Gen Z, particularly in the realm of social justice. By empowering brands to take meaningful action, the campaign endeavors to foster a more inclusive and responsive relationship between brands and the next generation.
Collaborators:
Raven Mo︎︎︎
Collaborators:
Raven Mo︎︎︎
With the moniker 'bank of banks,' BNY Mellon occupies a unique position at the forefront of the financial realm, drawing from an unparalleled wealth of data to drive industry innovation. As custodians of one of the largest datasets globally, their insights power decisions shaping the financial landscape. In a strategic move, BNY Mellon has undertaken a refresh, signaling a bold evolution in their identity. This rejuvenation not only captures the essence of their dynamic approach but also underscores their esteemed reputation in the financial sector. Through this revitalization, BNY Mellon seeks to reimagine its brand presence, infusing it with a renewed energy and contemporary flair that resonates with clients, partners, and stakeholders alike. The refreshed identity serves as a testament to their commitment to excellence and signifies a new chapter in their journey of continued leadership and impact within the financial industry.
Collaborators:
Phillip Del Moral
Collaborators: