InsideOut Detroit serves students through creative writing programs, workshops, and mentoring. To celebrate their 25 year anniversary, our team of 18 designers created 25 typefaces to spread awareness of the commitment to the community. This awareness campaign was created through assets that can be used for the many city events that they participate in.
The typeface Greta was created using climate activist Greta Thunberg as inspiration. The serif characters were made to resemble the confident, strong, and graceful icon as an ode to the amazing work she does for our planet.
