As the COVID-19 pandemic unfolded, brands faced increased scrutiny and a heightened call to action. Enter Silence Speaks—a design campaign meticulously crafted to champion the voices and aspirations of Gen Z, catalyzing awareness and effecting change across global brands. At its core, Silence Speaks seeks to enlighten brands about aligning with the evolving expectations of Gen Z, particularly in the realm of social justice. By empowering brands to take meaningful action, the campaign endeavors to foster a more inclusive and responsive relationship between brands and the next generation.

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